Digital marketing Internship in Pune

A digital marketing internship in Pune is a great opportunity for students or recent graduates who are interested in pursuing a career in digital marketing. During the internship, you will gain hands-on experience with a variety of digital marketing tools and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.

The myinternship.in will be conducted by experienced digital marketers who will provide guidance and mentorship throughout the program. You will work on real-world projects and gain practical experience in a professional marketing environment.

During the internship, you will learn how to create and execute digital marketing campaigns, analyze data and metrics to measure campaign success, and use various digital marketing tools and platforms. You will also learn about the latest trends and best practices in digital marketing and how to use them to reach and engage your target audience.

By the end of the internship, you will have a solid understanding of digital marketing and the skills needed to develop and execute successful digital marketing campaigns. This can open up many career opportunities in digital marketing, as the demand for digital marketing professionals continues to grow.

Overall, the digital marketing internship in Pune is a great opportunity for students and recent graduates who are interested in pursuing a career in digital marketing. It provides hands-on experience and skills, mentorship, and real-world projects that can help launch a successful career in the field.

Digital marketing SYLLABUS

MODULE 1: BASICS DIGITAL MARKETING

1. 1. 1. 1. Introduction To Online Digital Marketing
      2. Importance Of Digital Marketing
      3. How did Internet Marketing work?
      4. Traditional Vs. Digital Marketing
      5. Types of Digital Marketing
      6. Increasing Visibility
      7. Visitors’ Engagement
      8. Bringing Targeted Traffic
      9. Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

1. 1. 1. 1. Market Research
      2. Keyword Research And Analysis
      3. Types Of Keywords
      4. Tools Used For Keyword Research
      5. Localized Keyword Research
      6. Competitor Website Keyword Analysis
      7. Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

1. 1. 1. 1. Introduction To Search Engine Optimization
      2. How Did Search Engine work?
      3. SEO Fundamentals & Concepts
      4. Understanding The SERP
      5. Google Processing
      6. Indexing
      7. Crawling

MODULE 4: ON PAGE OPTIMIZATION

1. 1. 1. 1. Domain Selection
      2. Hosting Selection
      3. Meta Data Optimization
      4. URL Optimization
      5. Internal Linking
      6. 301 Redirection
      7. 404 Error Pages
      8. Canonical Implementation
      9. H1, H2, H3 Tags Optimization
      10. Image Optimization
      11. Landing Page Optimization
      12. No-Follow And Do-Follow
      13. Creating XML Sitemap
      14. txt

MODULE 5: OFF PAGE OPTIMIZATION

1. 1. 1. 1. Link Building Tips & Techniques
      2. Difference Between White Hat And Black Hat SEO
      3. Alexa Rank, Domain
      4. Link Acquisition Techniques
      5. Directory Submission
      6. Social Bookmarking Submission
      7. Search Engine Submission
      8. Web 2.0 Submission
      9. Article Submission
      10. Image Submission
      11. Video Submission
      12. Forum Submission
      13. PPT Submission
      14. PDF Submission
      15. Classified Submission
      16. Business Listing
      17. Blog Commenting
      18. Citations
      19. Profile link creations
      20. Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS

1. 1. 1. 1. Google Panda,
      2. Penguin,
      3. Humming Bird Algorithm
      4. Google Penalties
      5. SEO Tools For Website Analysis And Optimization
      6. Competitor Website Analysis And Backlinks Building
      7. Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

1. 1. 1. 1. Creating Local Listing In Search Engine
      2. Google Places Setup (Including Images, Videos, Map Etc)
      3. Search Engine Visibility Reports
      4. Verification Of Listing
      5. Google Reviews

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

- - - 1. Google Adwords
      2. Introduction To Online Advertising And Adwords
      3. Adwords Account And Campaign Basics
      4. Ad-words Targeting And Placement
      5. Ad_words Bidding And Budgeting
      6. Ad words Tools
      7. Opportunities
      8. Optimizing Performance
      9. Ads Type
      10. Bidding Strategies
      11. Search Network
      12. Display Network
      13. Shopping Ads
      14. Video Ads
      15. Universal App Ads
      16. Tracking Script
      17. Remarketing
      18. Performance Monitoring
      19. Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

1. 1. 1. 1. Social Media Optimization
      2. Introduction To Social Media Networks
      3. Types Of Social Media Websites
      4. Social Media Optimization Concepts
      5. Facebook, Google+, LinkedIn,
      6. YouTube, Pinterest,
      7. Hashtags
      8. Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

1. 1. 1. 1. Facebook Optimization
      2. Fan Page Vs Profile Vs Group
      3. Creating Facebook Page For Business
      4. Increasing Fans And Doing Marketing
      5. Facebook Analytics
      6. Facebook Advertising And Its Types In Detail
      7. Creating Advertising Campaigns,
      8. Payment Modes

Introduction To Twitter

1. 1. 1. 1. Creating Strong Profiles On Twitter
      2. Followers, ReTweets, Clicks,
      3. Conversions, HashTags

LinkedIn Optimization

1. 1. 1. 1. What Is LinkedIn?
      2. Individual Profile Vs. Company Profile
      3. Branding On LinkedIn
      4. Marketing On LinkedIn Groups

Google Plus

1. 1. 1. 1. Tools & Techniques
      2. Google + Groups
      3. Google Plus For Businesses

MODULE 11: GOOGLE WEB ANALYTICS

1. 1. 1. 1. Getting Started With Google Analytics
      2. Navigating Google Analytics
      3. Real-Time Monitoring
      4. Audience
      5. Acquisition
      6. Traffic Sources
      7. Behavior
      8. Content
      9. Visitors
      10. Live Data
      11. Demographics

MODULE 12: WEBMASTER TOOLS

1. 1. 1. 1. Adding site and verification
      2. Setting Geo-target location
      3. Search queries analysis
      4. Filtering search queries
      5. External Links report
      6. Crawls stats and Errors
      7. Sitemaps
      8. txt and Links Removal
      9. HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE

1. 1. 1. 1. Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION

1. 1. 1. 1. Resume Preparation
      2. Interview Question Preparation

Work on Real- Time Projects

Digital marketing is a rapidly growing field that involves promoting products, services, or brands through digital channels such as social media, search engines, email, and websites. A digital marketing internship in Pune is a great opportunity to gain hands-on experience with the latest digital marketing techniques and strategies, and learn how to effectively reach and engage with customers online.

During a digital marketing internship, you will typically learn about the following modules:

1. 1. 1. Search Engine Optimization (SEO): This module will teach you how to improve a website’s visibility in search engine results pages (SERPs) through techniques such as keyword research, on-page optimization, and link building.
    2. Social Media Marketing (SMM): This module will teach you how to create and execute social media campaigns to promote a brand, product, or service on platforms such as Facebook, Instagram, and Twitter.
    3. Pay-Per-Click (PPC) Advertising: This module will teach you how to create and manage advertising campaigns on platforms such as Google AdWords and Bing Ads.
    4. Content Marketing: This module will teach you how to create and distribute valuable, relevant, and consistent content to attract and engage a target audience.
    5. Email Marketing: This module will teach you how to create and execute email marketing campaigns to reach and engage with customers via email.
    6. Web Analytics: This module will teach you how to use tools such as Google Analytics to track and analyze website traffic, user behavior, and conversions.

During the internship, you will have the opportunity to work on real-world projects and apply the knowledge and skills you’ve learned. You will also have the guidance of experienced professionals who will provide mentorship and feedback throughout the program. At the end of the internship, you will have a strong understanding of digital marketing and the skills needed to succeed in this field.

Course Duration

1 Month/ 2 Months/ 3 Months/ 6 Months courses